Students in plaza

The Store for Young Canada: Fashioning the Teenaged Consumer at Eaton’s Department Stores

Nov
26
When: Friday, Nov 26, 2021, 10:00AM - 11:30AM
Attendance: Mixed Online and In-Person
Building: 310
Room: Malaspina Theatre
Vancouver Island University
900 Fifth Street
Nanaimo, BC V9R 5S5

Add to CalendarThe Store for Young Canada: Fashioning the Teenaged Consumer at Eaton’s Department Stores 11/26/2021 10:00 AM11/26/2021 11:30 AMMM/DD/YYYYAmerica/VancouverFor much of the twentieth century, the T. Eaton Company was Canada’s “big store”; with outlets across the country and a large mail-order business, the retailer wielded great economic and cultural influence in English Canada. In the 1940s, Eaton’s courted a new customer – the teenager. In this presentation, Dr. Katharine Rollwagen from the History Department will explore how Eaton’s ambitious marketing strategies illuminate an aspect of Canada’s business history and help us to understand the commodification of youth culture. \n\nhttps://viu.zoom.us/j/66412958287?pwd=czFuY2lXQjhZL0QvQTBJOFFkSDhmUT09\nNanaimo Campus Building 310 Room Malaspina Theatre\nVancouver Island University\n900 Fifth Street\nNanaimo BC V9R 5S5\n\nhttps://events.viu.ca/store-young-canada-fashioning-teenaged-consumer-eatons-department-storeshttps://viu.zoom.us/j/66412958287?pwd=czFuY2lXQjhZL0QvQTBJOFFkSDhmUT09falseaYqCFcQpUzxLBYhTummH26494

For much of the twentieth century, the T. Eaton Company was Canada’s “big store”; with outlets across the country and a large mail-order business, the retailer wielded great economic and cultural influence in English Canada. In the 1940s, Eaton’s courted a new customer – the teenager. In this presentation, Dr. Katharine Rollwagen from the History Department will explore how Eaton’s ambitious marketing strategies illuminate an aspect of Canada’s business history and help us to understand the commodification of youth culture.